Art of Floristry 101
In this article, we talk about the history of the art of floristry and how it has developed and emerged as a viable business industry in today’s market. From its roots in both sides of the world, we discover the ways in which floral arrangements have evolved from the traditional (western) and oriental (eastern) styles into its modern forms.
Then, we explore the different organizations and associations of flower shops and florists that have been established as bodies of authority in the world of floristry. Finally, we go over the various important roles that florists play in the lives of people in their community and how their gift for floral design and arrangement makes an impact on their customers and fellow professionals alike.
If you are interested in a formal course or want to get certified as an expert on everything related to flowers, we recommend looking into professional bodies and colleges in floristry such as the American Institute of Floral Designers or the AIFD (www.aifd.org), the Society of American Florists (www.safnow.org), the American Floral Endowment (www.endowment.org) and other similar organizations offering programs specializing in floristry.
A Brief History on Floristry
Emerging from both sides of the world as a part of the custom of gift-giving, floristry is dated back to recognizing eastern countries’ different way of styling flowers with the same intent of giving to their loved ones. From Europe, Japan and China, there began fundamental styles of floral design that paved the way for the business-oriented practice of floristry and remains relevant in the industry today.
Coming from the east, the oriental style of flower arrangement focused on the lines of flowers and how to organize the composition towards a symmetrical balance. This is founded on philosophies regarding the harmony and unity induced by an altogether balanced aesthetic, here expressed as the perfect combination of flowers and foliage. The traditional, or western style of floral arrangement heavily emphasizes on the use of flowers en masse, working towards an asymmetrical balance that is believed to invoke rhythm and creativity in the mix of blooms and greens.
Floristry was first recorded as a business practice in the Netherlands during mid-19th century, where merchants sold pre-made floral bouquets and arrangements to their customers for decorative purposes. This slowly emerged as an industry involving wholesale orders of different types of flowers and gardening supplies for the care and treatment of the flowers. On the other hand, the more common seen retail shops offered freshly-plucked flowers and arrangements designed for a wide range of events, from weddings to funerals to work functions, all depending on the customers’ requests.
The art of floristry has been formalized as an educational track since the late 19th century, with the first colleges with specializations in the field opening across the Dutch islands with degree programs in floristry. This trend of formal colleges spread across the continent of Europe and eventually reached the United States of America, giving birth to an entire generation of professional florists that began the industry of flower shops.
With near-constant improvements and technological developments in society, both wholesale and retail florists have adapted in order to keep up and maintain their status as a rising industry in the market. Today, there is rarely, if none at all, any flower shops that do not offer delivery services straight to the customer’s or recipient’s address, with orders placed via phone call or the shop’s website.
What Do Florists Do?
After talking about the origins of floristry and how it gradually developed into a booming industry – what is it that florists do, exactly? As florists, we have always been and continue to be a part of some of the most important moments in people’s lives. From anniversaries, to birthday celebrations, to corporate events, and funerals, florists are committed to helping others express themselves through intricately designed flower arrangements. Dedicated to providing top-quality service at all times, florists will help you pick the exact type of flowers and plants and the perfect way to arrange them to suit your needs.
As florists, we have a unique way of helping people celebrate momentous events and milestones in their lives and express their emotions through personalized bouquets flower arrangements. Here is a short list of all the things we can help you with:
● Express your love and admiration with an elegant bouquet of flowers for Valentine’s Day
● Welcome a newborn baby into the world
● Celebrate your or a friend’s wedding with custom-made bouquets and ornaments suited for you and your spouse’s theme and preferences
● Brighten a loved one’s ill-ridden stay in the hospital
● Honor your mother with a lovely bouquet on Mother’s day
● Send your sympathy to a grieving family with a tasteful arrangement of flowers for the loss of a loved one
● Add the perfect touch to parties and other events
● Make any event beautifully decorated with floral arrangements and decorative pieces personalized to their style and design